S XYZ Co. Able to Identify and Exploit Sources of Competitive Dissertation

S XYZ Co. Able to Identify and Exploit Sources of Competitive Advantage to Sustain The Emerging Competition - Dissertation Example Other changes followed the implementation of the first Saudi Insurance company's services, which were evident in the increased awareness of the people in regards to insurance policies, as well as the substantial increased risk in accordance with the introduction of compulsory motor third party liability (BMI, 2011). Other changes included the legislation passed which made health insurance on expatriates and their families mandatory and the increase in oil prices had also been reflected on the citizens of the country's personal incomes in accordance with classes that includes travel insurance (Ansari, 2011). Other insurances include life and property, which was subsequently followed by the increase in house loans, the amplified boost of the insurance market, as reinforced by the registration of more than 15 new insurance companies, thus fortifying the competition within the market. The growth in competition led to enjoining new entrants in the industry, which was supported by the gove rnment's efforts to open the chance for foreign capital to investment in Saudi's insurance sector (Ansari, 2011). 1.1. The Significance of Competitive Advantage among business firms A firm is equipped with competitive advantage when it has the means to edge out rivals when vying for the favour of customers. In that regard, a firm is considered to possess competitive advantage by implementing strategies that produce value that are not simultaneously being implemented by any current or potential competitors (De Wit and Meyer, 2005). However, the defined subject of competitive advantage in financial service has a wide existence in the body of literature. The complexity and intangibility focusing on financial service products that include insurance limited the understanding of the average customer in regards to the features and benefits provided by such service. This then implies the complexity of identifying and achieving competitive edge (Barney, 1991). The study of competitive advant age in the field of insurance as an aspect of financial service imposes the process of collecting literature in the context of competitive advantage that is particular to financial service in order to deliberately construct a theoretical model of attributes or features against the perception of the subject of the study, which is the company management to be evaluated. For instance, Delvin (1997a) had made use of a detailed questionnaire, which he had distributed widely among marketing personnel. The context of the questionnaire delved on the strategy employed by relevant senior personnel in UK retail financial services. Delvin (1997a) investigated the factors which managers emphasise when attempting to formulate strategies to add value to service offerings and, hence, achieve competitive advantage in services markets. The study was able to conclude that the features and quality of the core service, inclusive of the price, image and reputation, functional service quality, support ele ments, and location and service recovery are the factors crucial in adding value to service offerings (Delvin, 1998). In comparison to the findings of Delvin's study, it would be noted that in a study conducted by Gronroos (2001) pertaining to service quality, the latter confirmed the importance of the functional quality on the basis of his perspective, as a very vital factor in order to maintain the gap between the expected service and the perceived service

Brose Case Study Essay Example for Free

Brose Case Study Essay What is the Brose Groups business and what are the critical success factors (CSF’s) in a business like Brose’s? [lists] * International automobile industry and delivery mechatronic system and electric drives to automotive manufacturers and suppliers * Brose standardize their operation, and uses ERP application. * Well-established Information technology management * Hire professional consultants to train employees * to better use ERP application system 2. What operational, management and control, and corporate learning/innovation challenges were faced by Brose during its rapid expansion over the last two decades? table] Operational | Management and control| The implementation of ERP system may cause a significant number of change within an organization | Lower total costs of information management information technology investment | The potential lake of in house skills and users’ resistance | 5. What steps did they take to minimize the risks associated with this kind of deployment? [list] * Reengineer business process, develop a detailed requirements specification, conduct system prior to the system implementation and closely monitor the system’s performance * Formulation of he steering committee, appointment of project sponsor, and internal audit’s involvement * Train project team, the establishment of a close working relationship between consultant and project team * Management support, user’s involvement.

Improving Concentration And Memory Skills

Improving Concentration And Memory Skills If you wish to improve your memory skills, i.e. your ability to remember information and recollect it when you so desire, it is imperative that you improve your concentration. Concentration requires you to focus intently on whatever you are trying to remember. Concentration enables you to: learn new facts recall information that you have already memorised It is obvious that you need to focus on the information to be learnt if you want to remember it. So you must improve your concentration to improve your memory. You cannot claim that your powers of concentration are weak and hence you suffer from a weak memory. Concentration is a mental skill. It can be developed by you, just like any other skill. There are several exciting ways in which you can boost your concentration power. Step 1: Power Your Brain If you really wish to improve your concentration, try the following tips and you will find a marked improvement in a relatively short time period. There have been several books that have been written on the subject of how the brain works and how you can use this knowledge to improve its functioning. In Train Your Mind, Change Your Brain, Sharon Begley explains that the structure and function of the adult brain is not set in stone. The connections between the neurons in your brain grow and change all the time. When you learn to play the guitar, study the human anatomy, read a book, practise the Chinese style of cutting vegetables, or develop a new habit, you are increasing the networking in the brain. As with any other muscle in the body, the more you use the brain, the better it becomes. You need to exercise a muscle regularly to develop it. In the same manner, you must exercise your brain regularly to develop and keep it in good shape. Your brain has the ability to change and grow all the time. This is a continuous process and does not happen overnight. With continuous and consistent effort, you can improve your brains ability to concentrate. Build into your daily regime the following habits: Mindfulness meditation: Begin by meditating for five minutes in the morning and for five minutes again at night before going to bed. If you do this everyday, you will notice that your power of concentration is improving. Mindfulness means to be aware or conscious. Meditation sharpens your focus and memory. Studies at Massachusetts General Hospital in Boston have proved that regular meditation creates changes in the physical structure of the brain by thickening the cortex. Then thickening of the cortex happens because of increased blood flow to that area. The cortex is that area of the brain that deals with the higher mental functions. So, meditation and memory are inextricably linked to each other. By meditating regularly, you improve your brains power to focus. It also helps bring clarity in your thinking. I found mindfulness meditation is the best way to meditate. In this way you have to do the reverse of other meditation methods commonly used. Here you will not try to empty your mind but you will try to fill your mind with as much as information you can. But it should be from the present only not from the past and the future. E.g. sit comfortably and try to focus on your breathing sound, listen the sound of it. Feel it, try to imagine that air going in and out. I mean make your all the senses/ perception busy enough in receiving information from the present moment. It will make busy your mind in the present passing movement and you will not get the time to wonder in past and future. And concentration is all about staying in present. You can do the same thing while eating, bathing, walking by making your senses busy in receiving the information in the present movement. Like what is the temperature of water you are using for bath or what are the ingredients of the food you are eating also try to analyse their quantity. Proper sleep: It is a well known fact that sleep contributes to the long-term consolidation of new memories (Nature journal, November 2006). Going by this, any new memories that are formed require enough sleep to enable the brain to organize and retain them. If a night has been slept in tossing and turning (if its due to an old mattress, throw it out and get a new one), the brain is not fresh and ready to face a new day of work. It is foggy and sleepy, and it will not function with clarity and sharpness. Its ability to retain anything will be reduced. Both concentration and memory will suffer because of poor sleep. To improve the quality of your sleep have a hot cup of milk before going to bed, remove stressful thoughts from your mind, darken the room, have warm shower, put on some light music and read a boring book. All these things are aimed at ensuring that you get a good nights rest. It will help your brain boost its energy levels. This in turn will lead to improved concentration. Eat healthier: There is a direct correlation between your diet and your concentration and memory. The nutrients and energy needed by your brain are supplied by the food you eat. The brain uses glucose, a sugar, as fuel, so your blood sugar needs to be regulated. To help improve your memory, cut back on fast foods which are high in saturated fats and salt, both of which block your carotid arteries. Such blockages reduce the supply of oxygenated blood to the brain. The focusing power of the brain is then diminished. Reduce your weight to the normal levels, for being overweight makes your physical body and your mental capacities sluggish. Eat foods that enrich your brain to help in improving its functionality. Brain foods include apples, bananas, dark green vegetables such as spinach, eggs, flaxseed, and fish, and some essential fatty acids like Omega -3. Drinking at least one liter of water a day per 23 24 kg of body weight will also help. To keep your blood sugar steady, take five or six small meals throughout the day. Limit your calorie intake to what is essential. Vitamins and other supplements: Brain enhancement supplements do not do much and can be avoided. Taking a multi-vitamin tablet everyday as a supplement does help. It may fill in the lacuna created by any kind of vitamin deficiency in your diet. Cod liver oil capsules, Vitamin B and vitamin C tablets help in supplementing the vitamins that you get from your regular diet. Vitamins are essential for the proper functioning of your brain. Brain games: You need to play the games that ask for greater focus. These should be played often to improve your concentration levels. This is because the brain becomes better at whatever it exercises on a regular basis. By playing those games that require concentrated effort, the brains ability to focus increases. Step 2. Optimize your Environment: A proper environment, conducive to studies, also helps in improving your concentration. A Study Area: It is good to have a designated spot for studying. You will get in the habit of studying there. Make sure its not the bed that you use for studies, for the bed relates to sleep. Have a desk in a quiet and secluded place away from noise to enable you to concentrate. Try Different Coloured Lights: Recent studies indicate that the use of a green light bulb in the study lamp improves concentration. You could try this out to see if it works for you. Red light is also supposed to improve concentration and memory. You may also decorate your study area with artifacts and items which are red in colour and see whether this helps in improving your concentration. Remove Distractions: Radio, television, and telephone are all distractions. They should be switched off during your study time. This will help you focus. Make sure that when you study, you are not disturbed by friends who call or drop in unexpectedly. Your study time should be clear to you as well as others. By demarcating your study hours, you will prevent the distractions that otherwise eat into your time. Use Time Boxes: For a particular portion of study, set a reasonable time limit. If you wish to learn a new chapter, set forty minutes for reading it and another twenty minutes for learning it. You should be able to complete the chapter in one hour. By doing this, you ensure that there is a deadline to be met and this helps you to focus on the work. Stay Motivated: To stay motivated you can promise yourself a reward at the end of a certain period of focused studying. For example, you may tell yourself that after a couple of hours of study, you will have earned the reward of watching your favourite T.V. show at night. Take a Regular Break: Every hour, take a five minute break, to prevent your energy levels from lagging. You should get up from the chair, walk a bit and stretch your legs. Have a glass of water or a light snack. Do some eye exercises to relax your eyes. Change your Breathing: Change your breathing to activate your alpha waves. Switch your breathing pattern to deeper and slower. This helps your brain to switch to alpha waves, which mentally prepare your brain to concentrate on new facts. The alpha waves bring your mind to readiness to learn new facts. This is the cool and relax state of mind. Any learning requires concentration. Without focusing on the information, the brain will not be able to learn or remember. If your brain wanders, it will not recall a lesson. So concentration is a must for learning and retaining. Improvement in concentration will lead to improvement in the memory since learning, remembering and recollecting are all inter- related. If you have not learnt, how will you remember? Hence, improve your concentration and this will lead to an improved memory.

Ku Klux Klan :: Ku Klux Klan

In the spring of 1866, A year after the civil war had ended; Six confederate veterans formed a social club in the town of Pulaski, Tennessee. Just out of the war and looking for excitement they formed a secret society which they named the Ku Klux Klan. The name came from the Greek word Kuklos, meaning circle. This small group started as a harmless fun loving group, developed into one of the largest, most violent groups in American History. The original group only lasted a few years, and left a permanent impression, rituals that people today still use. Klan supporters saw the group as a protector of a certain way of life and the white race. The original Klan shut down in 1872. On Thanksgiving Night 1915, The Klan struck again. Sixteen men from Atlanta, Georgia went to the top of the mountain and set up for a Klan ritual. They built an altar of stones, on which they placed on American Flag, a bible and a sword. Then the men erected a sixteen-foot high cross and lit it on fire. William Joseph Simmons was the leader of the new Klan. William, son of an ex Klan member, heard his dad speck of Klan stories and wanted to â€Å"Frighten the Dark people† himself. In the early 1920’s the Klan traveled on a wave of terror in the south and southwest. As the violence spread a pattern appeared. The majority of the Victorian’s were whites who had broken some kind of moral code. Such as Bootleggers, Gamblers, were favorite targets. The Klan would parade the streets at night as a reminder of the constant terror they haunted a southern town with. By taking the law into their own hands the Klan made sure the laws were respected. Hooded Klansmen sometimes took their victims in brood daylight but mostly they piled into cars and went â€Å"nightriding†. Klansmen used whips to punish those victims. Once they finished whipping they would pour hot tar on them and sprinkle feathers on them. This would add insult to injury. I n 1921, the Klan was brought to trial for the murder of a black man who had been a known drunk in his hometown. Simmons, Klan leader, stepped up in front of congress and swore on the holy bible that the Klan â€Å"never had been and never will be involved in violent acts†. In 1922, the Klan used its anti-Catholic appeal to capture control of the Oregon St. Ku Klux Klan :: Ku Klux Klan In the spring of 1866, A year after the civil war had ended; Six confederate veterans formed a social club in the town of Pulaski, Tennessee. Just out of the war and looking for excitement they formed a secret society which they named the Ku Klux Klan. The name came from the Greek word Kuklos, meaning circle. This small group started as a harmless fun loving group, developed into one of the largest, most violent groups in American History. The original group only lasted a few years, and left a permanent impression, rituals that people today still use. Klan supporters saw the group as a protector of a certain way of life and the white race. The original Klan shut down in 1872. On Thanksgiving Night 1915, The Klan struck again. Sixteen men from Atlanta, Georgia went to the top of the mountain and set up for a Klan ritual. They built an altar of stones, on which they placed on American Flag, a bible and a sword. Then the men erected a sixteen-foot high cross and lit it on fire. William Joseph Simmons was the leader of the new Klan. William, son of an ex Klan member, heard his dad speck of Klan stories and wanted to â€Å"Frighten the Dark people† himself. In the early 1920’s the Klan traveled on a wave of terror in the south and southwest. As the violence spread a pattern appeared. The majority of the Victorian’s were whites who had broken some kind of moral code. Such as Bootleggers, Gamblers, were favorite targets. The Klan would parade the streets at night as a reminder of the constant terror they haunted a southern town with. By taking the law into their own hands the Klan made sure the laws were respected. Hooded Klansmen sometimes took their victims in brood daylight but mostly they piled into cars and went â€Å"nightriding†. Klansmen used whips to punish those victims. Once they finished whipping they would pour hot tar on them and sprinkle feathers on them. This would add insult to injury. I n 1921, the Klan was brought to trial for the murder of a black man who had been a known drunk in his hometown. Simmons, Klan leader, stepped up in front of congress and swore on the holy bible that the Klan â€Å"never had been and never will be involved in violent acts†. In 1922, the Klan used its anti-Catholic appeal to capture control of the Oregon St.

Deep Zone Book Report

Kyle Duncan 12-7-11 Book Report (Deep Zone) 3rd Block Plot Summary The characters are Thane, Ty, Troy, Tate, and Agent Sutherland. Ty is this story’s main character. Thane is his older brother and an NFL star. Ty meets Troy and Tate in Miami at the football tournament. Agent Sutherland is an FBI agent protecting Ty from the mob while Thane is away. The setting is in Miami and in the swamp. At the beginning of the story, they are at a football game, when Thane is going up for a touchdown pass to win the game. He gets taken down by three people and tears his ACL. They are taken to the hospital and Ty is sad. They let Ty stay the night, but he has to go to school the next morning. He leaves the hospital and gets in his limo driver’s car. (Considering his brother is a professional football player). When he gets in, he notices a big man in a dark suit. He automatically thinks it is someone from the mob trying to hurt him to get to his uncle. He tries to jump out of the car fast but the man grabs him by the collar and yanked him back in cutting Ty’s hand open. The man then explains that he is Agent Sutherland and apologizes for scaring him and cutting his hand. Agent Sutherland says that he’ll be watching Ty while his brother is in the hospital. In a few weeks Thane got out. Ty had 7-on-7 tryouts and he made the team. If the team won all of their playoff games they would get to play in Miami on Super Bowl Sunday. They won most of their games and got to go to Miami to play their playoff games. While down there, he met a girl that he liked named Tate. Unfortunately, Troy, her best friend, didn’t like Ty. Troy was on a team that Ty would have to play if his team made it to the championship. One night, Tate and Troy were going to a party, so Ty begged Thane to let him go. Thane let him. They got dressed up and left. While there, Troy thought he saw his dad, who left him at a young age, and ran after him. Being curios, Ty ran after them. He ran until he saw them standing near the coast. Ty recognized one of the men with Troy and his dad as one of the mob members that he was being protected from. He started running back to the party, but someone grabbed him. They threw him and Troy in to the boat and took them out into the swamp. While there, Tate tried to rescue them by bringing a boat that the two of them would drop down out of the window to. It was only a little canoe though. The two got into the canoe and started paddling back. They got halfway back and they heard a motor. It was the people from the mob, and they brought the three of them back to the swamp house. They sat there for a long time, and Ty knew he was going to die. Then, the door squeaked open, and a man with a knife entered. Ty started freaking out, and when the blade touched his skin he started twitching uncontrollably. Then he heard Troy’s dad say, â€Å"Shh. I’m getting you out of here. † The four of them got in the boat while the two mobsters were asleep and went back to the beach. The next day Ty’s team played Troy’s team in the championship. Ty’s team won, but Troy was not upset. The two were good friends now and talked a lot now. Troy talks about his uncle, who would have been a great NFL player if he hadn’t died his junior year of college in a car crash. Ty tells how his mother had a brother that fits that description. Troy told him his name and they figured out they were cousins. At the end of the story, everyone says their goodbyes and they all go home. Character Analysis I am comparing Ty and Troy. Both of them play football, and both played on Super Bowl Sunday. Unfortunately, both boys have some connection with the mob. In football, Ty plays wide receiver, and Troy plays quarter back and safety. Ty is faster and has better hands, but Troy is still fast and he has football smarts. He can read what you’re going to do before you know what you’re going to do. Both boys are from African descent. They both care greatly for Tate. Theme Analysis I think one theme of this story could be: do not judge a book by its cover. Troy didn’t like Ty when they first met, and it was for no reason. Once they went through the swamp experience, they grew closer and became good friends. Another example is Troy’s dad. Ty looked at him with those mobsters and thought he was going to kill him. But, after Troy’s dad saved them from the mobsters, he realized that he was a good guy in a bad position.

Unilever Product Life Cycle

Introduction †¢William Hesketh Lever founded lever Brothers in 1885. †¢In the beginning as soap manufacturer but later diversified in to food and personal care products. †¢Unilever's corporate centers are London and Rotterdam. Walls’ Introduction †¢Walls introduced in Pakistan in 1997-98. The product line consists from lollies to ice creams. This includes Cornetto, Callipo, Max, Kulfis, Top Ten Choc Bars, Feast, Milky Way and etc. †¢Unilever committed its own resources to acquire ‘Polka' and consolidate the ice cream market for Lever Brothers Pakistan. Low gearing and reputation as a multinational blue chip give Lever ready access to capital at good terms to fund growth †¢Magnum! huuuuuuuuuuuuu †¢Magnum was introduced in 15th of June,2001 †¢Effective weights of mass audience advertising publicly displayed in the summer landscape, would strengthen consumer attachment to the brand and develop strong associations with the summer season †¢The first premium-quality ice cream to enter the adult impulse market.. ;l †¢Product Life Cycle If one looks at a category, the product life cycle seems to be an important determinant for all sorts of decisions †¢Generally a product should be kept in the growth stage as long as possible. †¢Magnum’s Life cycle †¢Magnum is in the growth stage. Due to the amount of awareness in the market, and the sales figures crossing targets, the product can be seen in the growth stage. On the PLC, market growth is also associated with increase in sales. This leads to the market becoming more attractive. Cycle-Recycle Pattern †¢The Cycle –Recycle Pattern is adopted because of seasonality of the sale. In Eid,Happy New year, Valentines day,Christmas and other seasonal events the sales follow pleasant upward trend due to the new flavors and varieties introduced by the firm. †¢Total Quality Management †¢Its all about ever barricading eminence i. e ever improving quality. †¢The quality of the product should be increase with the passage of time to keep customers as well induce new customers. Magnum’s TQM Introduction of new Magnum’s Cup will certainly improve the quality because of inclusion of â€Å"choco-topings†. The new Cup will increase the value to the customer because of its â€Å"take away† facility. pricing? † †¢Magnum’s TQM Again †¢Since Magnum is a premium choc bar and people are paying the premium to get this premium choc bar ,the TQM does have a great vitality in th is context. †¢Magnum is thought as a superb quality choc bar that’s why people wouldn’t compromise on the quality . †¢They know â€Å"they are paying for the best† †¢Forecasting and Demand Management †¢The ice cream market is particularly influenced by the weather and Wall uses a weather index to gauge conditions for sales †¢Also during peak seasons like Eids, Happy New Year and Independence Day demand is high and rices are lowered so as to compete with the other rivals prevailing in the industry . Magnum’s sales forecast †¢In terms of Magnum, this seasonality is relatively low. This is because Magnum is an impulse buying item . †¢In examining the seasonality one must consider the target market of Magnum. Will these people refrain from having a magnum in cold weather? †¢The variation in sales will not be as high or drastic as other ice creams or categories. †¢Positive Aspects for Sales †¢Pakistan’s population growth rate is almost 2% per annum. †¢Urbanization trend on the boom i. people are inducing towards higher life standards of living in cities. †¢Growth in GDP/capita reflects in the consumption pattern of the people. †¢Improved level of law and order conditions results in more FDI’s hence an attractive market. Product and Product Mix †¢A product is anything that can be offered to a market to satisfy a need and and want of the customer. †¢Product includes different product levels which are, †¢Core benefit: The fundamental service or benefit that the customer is really buying †¢Basic product: the marketer has to turn the core benefit into basic product. Levels of Product †¢Expected product: A set of attributes and conditions buyers normally expect when they purchase the product. †¢Augmented product: Augmented product means things beyond the expectation. †¢Potential product: which encompasses all the possible augmentation and transformation Magnum’ Levels †¢The core benefit of the Magnum are satisfaction and the indulgence †¢The basic product is the premium Choc Bar †¢Expectations are related with the Magnum is that it would provide that quality others can not. †¢Potential product,introduction of Magnum in new jar. Product mix †¢Product mix is the set of products the company is offering to the customer. †¢Product mix includes, width, length, depth and consistency. †¢Magnum’s Product Mix †¢Unilever is the parent company and it operates in many businesses like tea, soaps, shampoos etc. this includes in width †¢Length includes different products of the walls like Magnum, Feast ,Cornetto etc. †¢Depth includes variants of the similar product like Magnum, Feast, Sunday all are chocolate related items. †¢Unilever product lines are consistent because most of them are consumer goods. SBU Strategies †¢Almost every business unit of Unilever including Walls holds a lion’ share in their respective markets. †¢For Magnum. hold strategy is appropriate and its holding by the firm. Corporate and division Strategic planning †¢Mission Statement †¢The Mission Statement underlines the dedication to the satisfaction of the everyday needs of the customers. †¢Quality is priority in all senses. †¢We are the part of the society in which we operate. †¢Our Vision is â€Å"Touching hearts changing life† Boston Consulting Growth Matrix †¢Star †¢Question Mark †¢Cash Cow Dog Internal Environment Analysis †¢Strengths †¢- Brand Image †¢- †¢Brand recall is high †¢- †¢Qual ity is one of the best in the market †¢Weaknesses †¢Multiple Brands therefore lack of focus †¢Unhealthy competition in the corporate culture External Environment Analysis Opportunities: – Westernization of Pakistani Society – No DIRECT competition except Quanta Relatively good growth of market †¢Threats: †¢- Threat of bigger competition in the next two years †¢- Instability of Pakistani Political system Marketing Alliances Promotional Alliances The strategic alliance by the Walls with leading fast food corners like KFC and Pizza Hut outlets was an attempt to promote their product. †¢ Marketing Channel †¢These channels are essential to move product from the manufacturer’s warehouse to the consumer’s house. †¢Firms have options to decide levels of channels I. e how many channels does it want to include in the distribution of its product. †¢Walls’ Channels †¢Walls’ uses multi level channel marketing. †¢Walls uses backward integration. †¢Walls’ sales men whirl in the streets of the city on their lorries ,I. e direct marketing. Walls’ own supplier make its product available to consumers. †¢Pull and Push Strategies †¢The painstaking music produce by the whirling lorries of WALLS let its voice count ,pulling the kids to pull their parents. †¢The usage of billboards and print media is a device to push up the target customer. †¢Promotion al Tools †¢In Pakistan, Ice-Cream industry competition may be healthy but there are very few brands to name. †¢Companies have to fight for their market share and use various strategies from price to promotional, which could make them leader in the market. †¢Firms try to compete on the basis of quality, uniqueness and brand name Magnum’s Promotion †¢The most commonly used are the major media that includes billboards and posters in the display media †¢The retailers were provided with free refrigerators by the Walls to motivate them †¢Since the logo of Walls was endorsed on these refrigerators,the brand was promoted as well. †¢Pricing †¢ Historically, for most products price has been the major factor affecting the buyer choice †¢Ice cream companies’ pricing decisions are influenced by both internal as well as external factors. †¢Pricing †¢Internal Factors †¢Survival †¢Company’s objectives †¢Marke t Profit Maximization Market Leadership †¢Product Quality †¢External Factors †¢Economic Factors †¢Governmental rules and regulations. †¢Social concerns. †¢Resellers. †¢Pricing Strategies †¢The management of the Magnum uses â€Å"Price Premium Strategy†. †¢The notion of â€Å"Self Indulgence†transferred the brand advertising doctrine to brand experience I. e â€Å"have a bite please†. †¢Price doesn’t matter to target consumer of Magnum. †¢What's wrong with the Price! †¢Its is said that â€Å"Magnum is too expensive† †¢It is thoughts as a reason of minimal sales. †¢There are relatively inexpensive choc bar exists. †¢Price is not the problem! The Magnum is targeted to the people of elite class ,higher in the socio-economic ranks. †¢The target set for Magnum’s sales have achieved up to maximum extent. †¢Lowering the price will usurp its supremacy and satisfactio n level may decline because of this move. †¢Marketing Management Philosophies †¢The philosophies speak about the different strategic behavior adopted by the firm to sell their product. †¢The philosophies are adopted in the foremost interests of consumers. †¢Magnum’s Marketing Philosophies †¢Product concept , better the quality and the product attributes the better will be the sales. Selling Concept,pushing and pulling consumers time and again , inducing them to buy Magnum, otherwise it will be left †¢un noticed. †¢Marketing Concept,better than that of competitors in satisfying customers’ needs the better will be you share in the market. Magnum’s Marketing Philosophies Customer concept,provide customer what he wants at the price you want The customers decide what we serve to them. Societal Marketing,Walls started a campaign to keep the environment clean in the northern areas to preserve them †¢Brand Decision †¢Creation ,maintenance ,protection and enhancement of a brand is an art. Brand is a symbol,name,term,design or a system or amalgamation of them. †¢It’s a marketing tool and tactic. †¢A promise by seller to deliver specific set of features and values to the buyer †¢Brand Equity †¢High brand awareness of Magnum as a member of Walls’ family. †¢Magnum possess high degree of brand preference. †¢Customer is satisfied with the brand and devoted to it . †¢Customer doesn’t want to change the brand over price issue. Brand Building Tools The campaign inaugurated by the Walls to â€Å"Save the environment† added privileged to the Walls as well its family. Wall’s â€Å"Heart Branding† captures the enthusiasm of the young and the young-at-heart, laying claim to 72% of the frozen desserts market share in Pakistan. Analyzing Competitors †¢By knowing our Competitors we may be able to predict their next moves, exploit their weaknesses and undermine their strengths †¢Who are your competitors? †¢What customer needs and preferences are you competing to meet? †¢What are the similarities and differences between their products/services and yours? Magnum’s Competitors †¢Competitors for walls in general are many; in fact they include all the ice cream providers. For Magnum we would like to define our competition strictly in terms of the target market. In this definition we would consider the product category level. Major Competitors †¢In this list we consider Igloo Quanta to be our main competitor due to similar attributes of the product and a very similar target market. †¢For the purpose of a nalysis we will group the competitors into two. First we would discuss our main competitor i. e. Igloo Quanta and then the rest in one group Who Is The Competitor †¢Igloo Quanta †¢Moven Pick Ice cream †¢Snoopy Ice cream parlor †¢Gelato Affairs Ice cream parlor †¢Igloo Dip Shop Imported Ice creams like Hagen Dazz, Dove, and Galaxy available at places like Aghas Stake Holders †¢At Unilever we are dedicated to meeting the everyday needs of people everywhere. †¢We participate in the well being of the society ,we live and work †¢Touching hearts by changing lives RESOURCES †¢Unilever committed its own resources to acquire ‘Polka' and consolidate the ice cream market for Lever Brothers Pakistan †¢Low gearing and reputation as a multinational blue chip give Lever ready access to capital at good terms to fund growth. †¢In the local ice cream market not many have the capability to invest in completely new technologies. Financial ass ets of more than RS. 7 BILLION. Human Resources †¢People are the driving force for success. †¢HR initiatives focused on encouraging empowerment and transparency in the organization. †¢E-town project brought the Chairman and top team to everyone’s desktops via live streaming video and allowed employees to address their concerns to the panel via a chat server. Resources †¢Me and U,an interactive HR portal that brings employee information to to everyone’s desktop. †¢Child Day Care center allowing employees to have their infants in close proximity under very best care Resources †¢Distinctive Capabilities advantage. †¢Walls has a weather index that helps in describing peak seasons for selling ice creams. †¢Sharp market sensing. †¢Intimate linking with the customers. †¢Strong channel bonding. Organization and it’s Culture †¢Uni Lever ,a visionary organization. †¢Highly professional Organization with the highly professional people. †¢The society is the family and look after of family is my own responsibility Market Segmentation The Magnum has segmented the market on the basis of income ,social and economic class and esteem level. Nice marketing strategy has been adopted focusing on the smaller but elite segment of the society as well as of market. Psychographics Segmentation Life style The people from the A/A+ class are considered for customer ship. Personality People having high level of esteem ,standing high on the need hierarchy pyramid. Behavioral Segmentation Occasions The Magnum focuses on the occasions when somebody wants to rejoice himself by himself. â€Å"I hate somebody nobody hates me! I love somebody no body loves me† Self Indulgence is the underlining theory. Loyalty Status Hard Core Loyals. TARGET MARKET †¢Magnum focuses on the upper niche market. The upper class segment is whom we want to buy our product. †¢These are people who wouldn’t mind spending †¢Rs 25 for an ice cream; rather they would impulsively buy the product whenever they go out for a drive or something. †¢Magnum is â€Å"Just for You† †¢The concept of sharing is not embedded Target Market †¢Target market people from the ages of 18-30, upper class, possessing a very high set of self esteem people †¢People who have style and don’t mind spending more for better quality, brand value etc Market Positioning An art of designing the product of the company and it’s image to occupy a distinctive place in the mind of the target market. Positioning is not what you do to the product. Its what you do to the mind of the panorama Market Positioning †¢Marketing positioning means how the customer rate your product in comparison with your competitors. †¢The firm should offer a substantial value to its customers to sustain the positioning of its product. Magnum’s Positioning Attribute Positioning For self immoderation User Positioning Appealing to stylish people Quality and Price Positioning High price for the higher quality Magnum’s Positioning Since a Rs 25 choc bar is quite prestigious bar,so people feel good when buying the Magnum. The higher the price the higher will be the quality & the higher will be the satisfaction level. People rank it as a premium brand with priceless quality Marketing Research System †¢Walls has its own department for Marketing Research. †¢Primary Data is provided by Sales team. †¢Secondary Data is gathered from publications and other sources.

Government Internet Intervention essays

Government Internet Intervention essays The Internet is a method of communication and a source of information that is becoming more popular among those who are interested in, and have the time to surf the information superhighway. The problem with much information being accessible to this many people is that some of it is deemed inappropriate for minors. The government wants censorship, but a segment of the population does not. The Internet should not be considered a bad source for people, considering all the uses and information it distributes. During the past decade, our society has become based solely on the ability to move large amounts of information across large distances quickly. Computerization has influenced everyone's life. The natural evolution of computers and this need for ultra-fast communications has caused a global network of interconnected computers to develop. This global net allows a person to send E-mail across the world in mere fractions of a second, and enables even the common person to access information worldwide. With the advances with software that allows users with a sound card to use the Internet as a carrier for long distance voice calls and video conferencing, this network is the key to the future development of technologies. At present this net is the image of the First Amendment: freedom of speech. It is a place where people can speak their mind without being reprimanded for what they say, or how they choose to say it. Recently, Congress has been considering passing laws that will make it a crime punishable by jail to send "vulgar" language over the net. The government wants to maintain control over this new form of communication, and they are trying to use the protection of children as a smoke screen to pass laws that will allow them to regulate and censor the Internet, while banning techniques that could eliminate the need for regulation. Censorship of the Internet threatens to destroy its freelance atmosphere, while metho...